Nu Year Nu Me

Nu, from Nutella, get it? Considering I always pronounce it nuh-tella. Since, I’m in this blog post as a nutella. And the first art work of 2017. I didn’t even do a mistake of writing 2016 and erasing it to 7.


Self Portraiture with Nutella

First post of this year! I do not normally really ‘celebrate’ new year because I don’t like labelling 2017 as a year of something something, I want my whole life that I have to live well to be of something something. I am eternally grateful for each and everyday, Al hamdulilah.

A lot of things happened in 2016 that I didn’t plan for! Hijarbie and then my food art that started gaining more attention. According to this instagram best 9 photos, it pretty much summed up the year and the brands I worked with including, Nestle (maggi), Dominos and Cold Stone (and discovered the toppings I will forever order), my Guardian Life cover, whoop! and The Ogbono art work that won me the Rele and Samsung art competition. It was pretty eventful and at some point, If you noticed, I went on a break. I cannot come and die.

Looking forward to this year and what it has in store and most importantly, the love and mercy of Allah. Honestly, I was forced to just start posting content again due to this announcement I have to make, *drum roll****

I’m giving a TED Talk! In sha Allah.

If you have an idea of what you’d like me to add to this talk, let me know while offer lasts. I’m pretty excited about it and hope Beyonce can use me in her music video, that is not even weird at all.

That’s pretty much it.

See you soon!




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Ramadan is a great time to reflect on our deeds.

It is a time when good deeds are more pronounced and wrongdoing is minimized. In this blessed month Muslims try to improve on many key areas of their lives such as sincerity, prayers, charity and kindness. Often, some Muslims overlook the issue of sustenance. Nowadays haram sustenance has become widespread and it manifests in corruption, kickbacks, speculation, lotteries and riba to mention a few.

As the holy month comes to a close, it is important for Muslims to reconsider their source of livelihood and make attempts to avoid haram.

To this end, Lotus Capital has established a fixed income fund, which is graded halal by its Shar’iah advisers. The fund can serve as a good starting point for Muslims who are trying to safeguard their investment earnings from haram.

You can learn more about the Fund by sending an email to or dialing 01-2914624/0807 709 9551.

May Allah accept our good deeds this Ramadan and multiply our rewards, Ameen.

Lotus Capital Halal Fund



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Ruh Collective X BrimahAndJohn

Salam alaikum!

I hope you’re all doing well. Being a follower and admirer of modest fashion for a very long time. I am always excited when I come across gems.

Ruh Collective was one of them. I was part of those that had an exclusive sneak peek to the collection, it is now available to the public :D. Their values are amazing Ma sha Allah.

These are just few of my favourites (It means if I could buy any piece from the whole collection, I’ll be choosing these, starting with the jumpsuit!). You can view the whole collection here and their collaborations with designers.

The outfits are hereherehere and here. Most of them are up for pre-order.

They also do collaborations with designers. BrimahAndJohn however, documented a fashion story using clothes from Ruh Collective, Covetous: The Lady + The Thief.


It was a striking narrative about a blissfully unaware lady, who constantly had prying eyes, the thief, on her, till she was overpowered by that hidden but ever present force. She interpreted it as the Lady being the world, Dunya and the thief being death. Death being a fact of life we sometimes ignore or pay little attention to but can creep up on us at any time.


She threw it open for interpretation, and I interpreted it to be a person and the evil eye. Which we are ‘blissfully’ unaware of.

Evil eye, Isabat al-’ayn, is a common belief that individuals have the power to look at people, animals or objects to cause them harm. It is tradition among many Muslims that if a compliment is to be made one should say “Masha’Allah” (ما شاء الله‎) (“God has willed it.”) and also “Tabarakallah” (تبارك الله‎) (“Blessings of God”) to ward off the evil eye. Reciting Sura IkhlasSura Al-Falaq and Sura Al-Nas from the Qur’an, three times after Fajr and after Maghrib is also used as a means of personal protection against the evil eye. –Wikipedia

May Allah protect us always.



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Love Yourself*

About Love.

To simplify things, you know how you love something, you’re biased towards it and want what is best for it? You should do that to yourself, I mean, both body and SOUL. You do that by choosing the right path for your well being, especially your mind. If you already love yourself, congratulations.

It also includes loving yourself the way Allah (SWT) created and wonderfully made you. Embracing your flaws and working on them to make yourself a better person. Even though you don’t have to apologise for who you are, like in all things, moderation is key.

Try and also love yourself at your lowest because if you are strong enough to surmount your personal challenges and struggles, that just makes you badass.

Take these beautiful verses for example;

Ash-Shams 7-10.

…And I swear by the soul and Him who made it perfect**. Then He inspired it to understand what is right and wrong for it; He will indeed be successful who purifies it, And he will indeed fail who corrupts it…

(Translated using the iQuran Lite app, On Android and iPhone)

**See how you are already perfect the way you are, God said so.

Which reminds me of a whole lot of another talk about purifying one’s heart and staying away from the Diseases of the heart (no, not CAD disease or hypertension)

If you aren’t happy with yourself, you don’t need to see anything wrong with people who do, who knows how long it took them to get to the place they are right now?

I feel this whole write up is more like a reminder to myself, an experience earlier this week inspired it. I’m in a place where right now, even if a lot of things are not ‘working’ out, a whole more is working out and I choose to focus on that and be happy about it. I just want to continue trying to be good, keep my head and soul clear to allow for light. The less you think about what people think (both good and bad, especially bad). The happier you are for it.


(the sign off)

Haneefah phonto

*Not in any way affiliated to Justin Beiber.

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