World Jollof Day

Hi Guys!

This is kind of like a two blog posts in one, you’ll see why soon enough.

So, by now, you’d have seen this tweet

With already 200k impressions, It was a trending topic in Nigeria on twitter.

*inserts children cheers*

I decided to bless blogosphere with the images as well and talk about it in more details as well.

World Jollof Day was celebrated by Maggi on the 21st of August, although some people argue the WJD is on the 22nd. Who cares, we are celebrating a national monument, regardless.

So, these images were created to mark the day and was also on exhibition at A White Space, Lagos, along with other images of Jollof. It was a collaboration between Maggi and Kitchen Butterfly that I was happy to partake in.

https://www.instagram.com/p/BJbDs8FATzO/?taken-by=muslimahanie

The Jollof Rice were created, not only to celebrate the day itself, but some Nigerian factors as well. I created Jollof Rice ‘in’ National Theatre, Lagos, it is a national monument and I think I’ve been there once before but won’t remember details. Bringing these two Nigerian ‘monuments’ together inspired the art work behind it.

IMG_1496

Creating this map of the world, I had just one Caption in mind, “Jollof for World Peace”. Apt one, don’t you think? Putting that flowery scotch bonnet where Nigeria is, was to give preference to the kind of Jollof I would want, Nigerian Jollof. I’m kidding. Haha. You know how we Nigerians are always beefing Ghana Jollof for bants. The Jollof rice is predominant in West Africa and it is prepared differently but with the same underlying and unifying recipe, in terms of outlook. During the WJD, the history was discussed and it was nice to know some fun facts about our most popular dish.

IMG_1497

I’ve wanted to try portraits in all the mediums I use and I mostly start with a woman’s, I don’t know, maybe because I am one. “Jollof is bae” and it resonates with all kinds of Nigerians. How many food items can you pinpoint in the art work?

image

I have done Nigerian food typography here, and although the Jollof rice featured, but it was in a ‘party mix’. Making this typography is just to spell it out, and there is an appeal to seeing materials in their medium of typography to me, I think typography is what I’ll do for a very long time. They are just awesome.

jollof rice typography

The Jollof art has been featured so far on CNN Africa,

So, that part where I said this post was two in one?

Here is a recap of my weekend! Courtesy Maggi, You’ll get all the details in the video below.

Enjoy the rest of your week,

Love, 

Haneefah.

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8 Comments

  1. Ma sha’a Allah
    remain blessed, I lobe UR creativity and I really wished U can help teach my Bro, He loves all of UR artworks so much
    Jazakhumu llahu Khayr

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