Ruh Collective X BrimahAndJohn

Salam alaikum!

I hope you’re all doing well. Being a follower and admirer of modest fashion for a very long time. I am always excited when I come across gems.

Ruh Collective was one of them. I was part of those that had an exclusive sneak peek to the collection, it is now available to the public :D. Their values are amazing Ma sha Allah.

These are just few of my favourites (It means if I could buy any piece from the whole collection, I’ll be choosing these, starting with the jumpsuit!). You can view the whole collection here and their collaborations with designers.

The outfits are hereherehere and here. Most of them are up for pre-order.

They also do collaborations with designers. BrimahAndJohn however, documented a fashion story using clothes from Ruh Collective, Covetous: The Lady + The Thief.

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It was a striking narrative about a blissfully unaware lady, who constantly had prying eyes, the thief, on her, till she was overpowered by that hidden but ever present force. She interpreted it as the Lady being the world, Dunya and the thief being death. Death being a fact of life we sometimes ignore or pay little attention to but can creep up on us at any time.

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She threw it open for interpretation, and I interpreted it to be a person and the evil eye. Which we are ‘blissfully’ unaware of.

Evil eye, Isabat al-’ayn, is a common belief that individuals have the power to look at people, animals or objects to cause them harm. It is tradition among many Muslims that if a compliment is to be made one should say “Masha’Allah” (ما شاء الله‎) (“God has willed it.”) and also “Tabarakallah” (تبارك الله‎) (“Blessings of God”) to ward off the evil eye. Reciting Sura IkhlasSura Al-Falaq and Sura Al-Nas from the Qur’an, three times after Fajr and after Maghrib is also used as a means of personal protection against the evil eye. –Wikipedia

May Allah protect us always.

Love,

Haneefah.

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6 Comments

  1. I follow ruh collective on instagram and masha Allah I love their style..there’s just this uniqueness that comes with it. I’m a lover of modest also and I must say ruh collective has been impressing me so far.great post

  2. amin yaa rabb.just discover more about from ur tweet to Habibah.you’ve got a lot to inspire me.Barakallah fihi

  3. hey lovely ideas, do you have some video that can help me how to wrap a hijab, different styles that can still let us be modest yet stylish.

    Thanks

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